TATA NEW

 Tata Group's all-in-one app 'NEU' to rival with Amazon

INTRODUCTION

On Thursday, April 7th, 2022, Tata Group, a $103 billion corporation, launched its long awaited all-in-one mega e-commerce app. which allows users to buy everything from clothing to airline tickets, in an attempt to compete with Jio and Amazon amid the boom in consumer digital economy platforms. Why use many mobile apps when Tata can provide customers with the same experience in just one! Tata's super app aims to provide users with the ideal shopping experience, therefore, it has partnered with all major brands to provide users with unique deals. benefits, and rewards. When one downloads and signs up for Tata Neu, they will be able to get groceries from BigBasket, get a test from 1mg. book a stay at an IHCL hotel, buy electronics from Croma, style own wardrobe with Tata CLiQ and Westside, book a flight with Air Asia etc.

With this all-in-one app. users can earn rewards and privileges by using various kinds of services and shopping for Tata products. Tata Pay can be used to make in-store purchases and pay other utility bills.

Using Tata Pay, one can pay with NeuCoins, cards, UPI, EMI, and more across multiple Tatal Brand apps, websites, and in-store. A QR code can be used to make payments at local businesses, theatres, chemist shops, and any other store.

Customers can pay for electricity, mobile, DTH. broadband, and recharges using Paytm, Google Pay, or PhonePe. Customers can send money to anyone with a bank account using Tata Pay UPI. just like we do with Paytm, PhonePe, and Google Pay. So, whenever someone buys something, they get a NeuCoin, which can be exchanged for an equivalent amount of rupees the next time they purchase, i.e. 1 NeuCoin = 1. 

CONCLUSION

Tata Neuro is expected to strengthen the Indian conglomerate's position against competitors like Amazon, Mukesh Ambani's Reliance, and Walmart owned Flipkart.

According to experts, India's consumer digital economy will reach $800 billion by 2030, with the online retail business expected to reach $350 billion in gross merchandise value (GMV) during the next decade.